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Opportunities for Family Research in Marketing by Suraj Commuri ...
File Format: PDF/Adobe Acrobat - View as HTML lences face similar concerns in both qualitative and quantitative marketing research and are therefore excluded here. The methods section by Knight et al. ...
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Recent Publications and Featured Articles
A Review of the Application of Event Studies in Marketing by Margaret A. .... about Being Uncomfortable? is their retrospective about writing this article. ...
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Defining Consumer Satisfaction by Joan L. Giese and Joseph A. Cote ...
File Format: PDF/Adobe Acrobat - View as HTML Joan L. Giese, Assistant Professor, Department of Marketing, Washington State University, ... Direct correspondence to Joan Giese. The authors would ...
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Recent Publications and Featured Articles
How to cite AMS Review articles. Articles. 2008 (volume 12). Article No. .... Copyright (c) 1999 - 2007Academy of Marketing Science. All rights reserved.
5.
Recent Publications and Featured Articles
How to cite AMS Review articles. Articles. 2008 (volume 12). Article No. ... A Review of the Application of Event Studies in Marketing by Margaret A. Johnston, No. 4 .... Copyright (c) 1999 - 2007Academy of Marketing Science. ...
6.
Recent Publications and Featured Articles
How to cite AMS Review articles. Articles. 2008 (volume 12). Article No. ... A Review of the Application of Event Studies in Marketing by Margaret A. Johnston, No. 4 .... Copyright (c) 1999 - 2007Academy of Marketing Science. ...
7.
Academy of Marketing Science Review
High quality conceptual and measurement papers in marketing and consumer behavior. ... on scientific development and philosophy of marketing science. ...
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Strategic Marketing and the Resource Based View of the Firm by ...
File Format: PDF/Adobe Acrobat - View as HTML short, the principal contribution of the resource-based view of the firm to date has been as a theory of competitive advan- ...
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Strategic Marketing and the Resource Based View of the Firm by ...
File Format: PDF/Adobe Acrobat - View as HTML insights of the resource-based view (Amit and Schoemaker 1993; Barney 1986; 1991; Dierickx and Cool 1989; Lippman and Rumelt 1982; Peteraf 1993 and Reed and ...
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Pets Project
Friedmann, Erika, Aaron H. Katcher, S. A. Thomas, James J. Lynch, and Peter R. Messent (1983), "Social Interaction and Blood Pressure: Influence of Animal ...
