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landrover case study 24 Nov 2004.qxp
File Format: PDF/Adobe Acrobat - View as HTML offered to Range Rover owners, and knowledge of. Range Rover's key brand ... Exposure to Range Rover’s Online Advertising. Increased Brand Awareness and ...
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Advertising Reaction Study
File Format: PDF/Adobe Acrobat - View as HTML General consumer attitudes towards online advertising. • Perceptions of different forms of online advertising o How pop-ups compare to various forms of ...
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Dynamic Logic Press Room
Oct 8, 2007 ... That shift is important for the major Internet businesses to grab a substantial share of the marketing dollars expected to flow at the ...
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Mobile Marketing: Making a Good Connection
File Format: PDF/Adobe Acrobat - View as HTML Making a. Good. Connection. Though the practice of mobile marketing is still in its infancy, the bud- ding channel carries outsized expectations. ...
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Dynamic Logic - Top 10 Campaigns of 2006
Using this database, Dynamic Logic has identified the most effective online campaigns in terms of online brand performance as compared to all those measured ...
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Measuring the Effect of Magazine Advertising and Synergies with ...
File Format: PDF/Adobe Acrobat - View as HTML exposure opportunities can transfer credibility and can improve the learning effect (Speetzen, 2001). The active process element of magazine advertising was ...
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Incremental Effect of Medium on Brand Metrics Magazine Internet TV
File Format: PDF/Adobe Acrobat - View as HTML Previous CrossMedia research analyzed the complementary effects of TV and Internet advertising. (BTC, January 2004). The inclusion of magazine advertising ...
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Dynamic Logic Press Room
Mar 16, 2005 ... MSN Brings Together Advertising and Marketing Leaders at Sixth Annual ... of the MSN Custom Solutions Team to take on an expanded charter in ...
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Dynamic Logic: Beyond the Click®
Types of banners tested included airlines, packaged goods, financial services, travel service, health & beauty, entertainment, jewelry & gifts and retail. ...
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Dynamic Logic Press Room
Aug 8, 2006 ... Unique Digital Debuts Brand Work for Barclaycard Online By: James Livesley. Unique Digital is to launch the first online branding campaign ...
