Domain: altova.com

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Overview
Ads (4,142)
PPC Keywords (2,041)
Organic Keywords (4,625)
Competitors (7,041)
Sub-Domains
Search Results: 1 - 10 out of 2,041 keywords
No.
width=1%
Keyword
hasTooltip=true
The list of PPC keywords being used by the domain you have searched.
ROI
column=ROI|width=9%|hasFilter=true|hasTooltip=true
ROI refers to the profitability of an advertisement copy. It is an extrapolation computed by KeywordSpy to gauge how effective an ad is, based on its frequency of appearance in search engine listing.

ROI is computed as follows:

ROI= (Days Seen*Percentage Seen)/Number of Days Seen since Last Seen

Example: An ad copy for the keyword “Send Flowers...” was seen 15 days out of 20; the ad copy was seen 2 days ago

Number of Days Seen: 15 Percentage Seen: 15/20= 75% Number of Days since Last Seen: 2 Days

ROI = (15*75%)/2 = 5.6
Volume
column=SearchVolume|width=12%|hasFilter=true|hasTooltip=true
Refers to the estimated volume or number of searches for a keyword within a month’s period.
CPC
column=CostPerClick|width=8%|hasFilter=true|hasTooltip=true
Our Average Cost per Click (CPC) metric comes from Google API. The actual CPC of a keyword is probably lower than this.

The purpose of this extrapolation is to show relative estimated cost among keywords that advertisers bid on.
Profitable Ads
column=ProfitableAds|width=11%|hasFilter=true|hasTooltip=true
The number of profitable general PPC ads that KeywordSpy found, out of the total number of ads for a keyword that KeywordSpy had indexed.
Affiliate Ads
column=AffiliateAds|width=10%|hasFilter=true|hasTooltip=true
The number of profitable affiliate ads that KeywordSpy found, out of the total number of affiliate ads for a keyword that KeywordSpy had indexed.
Days Seen
column=DaysSeen|width=10%|hasFilter=true|hasTooltip=true
The number of days the ads under a keyword were seen in PPC search engine listing, out of the total number of indexing.

For example, if ads were seen 10 days out of total 50 days of total indexing. The Days Seen value is 10/50 days.
Last/First Seen
column=DateLastSeen|width=12%|hasFilter=true|hasTooltip=true
The dates when the ad copies for a domain were first and last seen by KeywordSpy in search engines’ PPC listing.
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Sometimes you don’t know exactly what you are looking for in a Research data. That’s when our searching options may come handy.
The Domain Search
This search allows you to enter the domain name of the site you want to analyze. For example, you may enter “amazon.com” in the KeywordSpy search bar.

The Keyword Search
This will let you enter terms and key phrases in the search bar such as “send flowers”, “cover letters”, “keyword software,” and even a single broad term like “chocolate”.

The Ad Copy Search
This allows you to enter any texts or content included in an ad copy, whether the ones in ad copy headline or the ones in description lines. For example: “sunglasses”.
The Destination URL Search
This search allows you to enter the destination URL of the site that you want to analyze.

The destination URL is the address where a searcher is taken when an advertisement copy in search engines is clicked. Please take note that the destination URL differs from the display URL which appears at the bottom of advertisement copies.

Please be reminded to always include http:// at the beginning of your Destination URL search. For example: “http://www.proflowers.com”.

In addition, if you want to find all the ads that KeywordSpy indexed for a specific affiliate network e.g. Hydra Network. You should search in Destination URL the string lynxtrack.com.
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