Domain: bu.edu/prs/mds

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Overview
Ads (1,087)
PPC Keywords (734)
Organic Keywords (68,446)
Competitors (4,737)
Sub-Domains
Search Results: 1 - 10 out of 734 keywords
No.
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Keyword
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The list of PPC keywords being used by the domain you have searched.
ROI
column=ROI|width=9%|hasFilter=true|hasTooltip=true
ROI refers to the profitability of an advertisement copy. It is an extrapolation computed by KeywordSpy to gauge how effective an ad is, based on its frequency of appearance in search engine listing.

ROI is computed as follows:

ROI= (Days Seen*Percentage Seen)/Number of Days Seen since Last Seen

Example: An ad copy for the keyword “Send Flowers...” was seen 15 days out of 20; the ad copy was seen 2 days ago

Number of Days Seen: 15 Percentage Seen: 15/20= 75% Number of Days since Last Seen: 2 Days

ROI = (15*75%)/2 = 5.6
Volume
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Refers to the estimated volume or number of searches for a keyword within a month’s period.
CPC
column=CostPerClick|width=8%|hasFilter=true|hasTooltip=true
Our Average Cost per Click (CPC) metric comes from Google API. The actual CPC of a keyword is probably lower than this.

The purpose of this extrapolation is to show relative estimated cost among keywords that advertisers bid on.
Profitable Ads
column=ProfitableAds|width=11%|hasFilter=true|hasTooltip=true
The number of profitable general PPC ads that KeywordSpy found, out of the total number of ads for a keyword that KeywordSpy had indexed.
Affiliate Ads
column=AffiliateAds|width=10%|hasFilter=true|hasTooltip=true
The number of profitable affiliate ads that KeywordSpy found, out of the total number of affiliate ads for a keyword that KeywordSpy had indexed.
Days Seen
column=DaysSeen|width=10%|hasFilter=true|hasTooltip=true
The number of days the ads under a keyword were seen in PPC search engine listing, out of the total number of indexing.

For example, if ads were seen 10 days out of total 50 days of total indexing. The Days Seen value is 10/50 days.
Last/First Seen
column=DateLastSeen|width=12%|hasFilter=true|hasTooltip=true
The dates when the ad copies for a domain were first and last seen by KeywordSpy in search engines’ PPC listing.
1. masters of music education
 104 		2,900 $16.71
 0/14
 0/14 		576/3184 days 04 May 2018, 01:57 PM
16 Aug 2009, 09:13 AM
2. risk management online degree
 89 		480 $19.76
 0/25
 0/25 		493/2731 days 08 May 2018, 02:35 PM
12 Nov 2010, 06:18 AM
3. masters degree risk management
 87 		880 $14.13
 0/24
 0/24 		483/2732 days 04 May 2018, 01:48 PM
11 Nov 2010, 09:05 PM
4. risk management courses online
 86 		1,300 $16.05
 0/17
 0/17 		478/2730 days 08 May 2018, 02:34 PM
13 Nov 2010, 03:21 AM
5. online risk management courses
 80 		1,300 $14.88
 0/28
 0/28 		470/2732 days 08 May 2018, 04:15 PM
11 Nov 2010, 05:09 AM
6. online risk management course
 79 		1,300 $14.18
 0/27
 0/27 		466/2732 days 08 May 2018, 04:15 PM
11 Nov 2010, 05:09 AM
7. master in risk management
 71 		6,600 $11.08
 0/14
 0/14 		442/2731 days 04 May 2018, 10:37 AM
11 Nov 2010, 11:46 PM
8. music education masters
 43 		2,900 $16.96
 0/19
 0/19 		641/3189 days 02 May 2018, 08:43 AM
11 Aug 2009, 08:08 AM
9. risk management masters degree
 35 		590 $15.71
 0/13
 0/13 		442/2732 days 03 May 2018, 04:58 PM
11 Nov 2010, 06:08 AM
10. masters music education
 26 		2,900 $16.02
 0/17
 0/17 		263/2535 days 04 May 2018, 01:32 PM
27 May 2011, 03:07 AM
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Sometimes you don’t know exactly what you are looking for in a Research data. That’s when our searching options may come handy.
The Domain Search
This search allows you to enter the domain name of the site you want to analyze. For example, you may enter “amazon.com” in the KeywordSpy search bar.

The Keyword Search
This will let you enter terms and key phrases in the search bar such as “send flowers”, “cover letters”, “keyword software,” and even a single broad term like “chocolate”.

The Ad Copy Search
This allows you to enter any texts or content included in an ad copy, whether the ones in ad copy headline or the ones in description lines. For example: “sunglasses”.
The Destination URL Search
This search allows you to enter the destination URL of the site that you want to analyze.

The destination URL is the address where a searcher is taken when an advertisement copy in search engines is clicked. Please take note that the destination URL differs from the display URL which appears at the bottom of advertisement copies.

Please be reminded to always include http:// at the beginning of your Destination URL search. For example: “http://www.proflowers.com”.

In addition, if you want to find all the ads that KeywordSpy indexed for a specific affiliate network e.g. Hydra Network. You should search in Destination URL the string lynxtrack.com.
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