1.
Under Representation: Concession-Making in Negotiation When Not ...
File Format: PDF/Adobe Acrobat - View as HTML The dependent variable in Hypothesis 1—concession-making—is ... dynamic created by a negotiation using brokers and concession-making is more nuanced than ...
2.
Self-Construal, Reference Groups, and Brand Meaning JENNIFER EDSON ...
File Format: PDF/Adobe Acrobat - View as HTML We focus on reference groups as a source of brand meaning. Results from two studies show that brands with images consistent with an ingroup ...
3.
Self-Construal, Reference Groups, and Brand Meaning JENNIFER EDSON ...
File Format: PDF/Adobe Acrobat - View as HTML word of mouth, reference groups, subcultural groups, celebrities, and the media. For example, meanings “get into” a brand through advertising because ads ...
4.
How Social-Cause Marketing Affects Consumer Perceptions
File Format: PDF/Adobe Acrobat - View as HTML For example, on average, the two groups randomly assigned to the social-cause partners revealed significantly more positive part-worths for marketing ...
5.
Panel: About
Participate in eLab's online studies and surveys and not only will you be ... Want to be a part of our research? Join the eLab Panel for a chance to win ...
6.
Panel: About
Participate in eLab's online studies and surveys and not only will you be ... Want to be a part of our research? Join the eLab Panel for a chance to win ...
7.
Panel: About
Participate in eLab's online studies and surveys and not only will you be furthering ... must provide to the IRS in accordance with U.S. tax law and university policy. ... The IRS requires that non-U.S. tax residents be identified and ...
8.
Panel: About
Participate in eLab's online studies and surveys and not only will you be furthering ... must provide to the IRS in accordance with U.S. tax law and university policy. ... The IRS requires that non-U.S. tax residents be identified and ...
9.
How Social-Cause Marketing Affects Consumer Perceptions
File Format: PDF/Adobe Acrobat - View as HTML For example, on average, the two groups randomly assigned to the social-cause partners revealed significantly more positive part-worths for marketing ...
10.
How Social-Cause Marketing Affects Consumer Perceptions
File Format: PDF/Adobe Acrobat - View as HTML societal marketing in particular, managers should recognize that every brand is different. While, for example, a low-fit societal mar- ...
