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Popular commitment to protecting the rainforests
Shocked by the rate of rainforest destruction. Within messages we tested about the value and dangers associated with the rainforests, the phrases with the ...
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Lippincott Mercer: Publications: Connecting Energy Company Brand ...
Suzanne Hogan, Senior Partner, Lippincott Mercer .... But brands and brand loyalty go far beyond meeting the basic promise—a brand must provide emotional ...
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Lippincott Mercer: Publications: Articles
By Carla Heaton and Rick Guzzo. » The Link Between Identity and Growth. By Kenneth J. Roberts. » J. Gordon Lippincott Founder, Lippincott & Margulies, ...
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Lippincott: Publications: The TELUS Story: Brand Management ...
This surprise "guest" appearance energized employees and created enormous interest and awareness throughout the TELUS marketing area. TELUS's CEO received a ...
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Lippincott Mercer: Publications: Positioning a Brand in the ...
Positioning a Brand in the Marketplace. By Suzanne Hogan, Senior Partner, ... Many variables are involved in the positioning of brands in the marketplace. ...
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Lippincott Mercer: Publications: Positioning a Brand in the ...
As consumers, we are all influenced by the effects of a powerful brand positioning-"brainwashed," so to speak-to have preference for one versus another. ...
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Lippincott Mercer: Publications: Connecting Energy Company Brand ...
As we shift our focus to the energy industry, you can see that many of the .... For a few million a year, a company might gets its brand name on a major ...
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Lippincott: Publications: Brand Risk Management: Why Brands are ...
Brand Risk Management: Why Brands are Becoming More Valuable and More Vulnerable ... Becoming More Valuable? and Why Are Brands Becoming More Vulnerable?). ...
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10.
Lippincott: Home
Client Extranet · About Us · About You · Our Services · Our Clients · News & Events · Publications · Contact Us.