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02-111: The Market Evolution and Sales Take-off of Product Innovations As the new market evolves, the activity of competing firms legitimizes the product ... firm to significantly reduce the time to take-off for a new product. ... 2.
98-107: Antecedents and Consequences of Customer Value: Testing an ... Antecedents and Consequences of Customer Value: Testing an Expanded Framework. Douglas B. Grisaffe and Anand Kumar, 1998 [98-107] View/Order Item >> ... 3.
79-107: Sales Management: New Developments From Behavioral and ... Recent years, however, have seen an increasing interest among academics in researching problems and issues in sales management. ... 4.
92-103: Conference on Sales Performance From the Consumer ... Conference on Sales Performance From the Consumer, Manufacturer, and Retailer Perspectives. George Low, 1992 [92-103] View/Order Item >> ... 5.
00-115: A Conceptual Framework for Understanding e-Service Quality ... In this report, authors Zeithaml, Parasuraman, and Malhotra begin to address these ... A. Parasuraman holds the James W. McLamore Chair in the Department of ... 6.
86-108: SERVQUAL: A Multiple-Item Scale for Measuring Customer ... SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality. A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry, 1986 [86-108] ... 7.
92-123: A Schema Unification Model of Brand Extensions These factors are developed within the framework of the schema unification model, which posits that consumers must be able to integrate an extension into ... 8.
95-108: Retail Buyer Decision-Making in Japan: What U.S. Sellers ... To do so, we surveyed Japanese supermarket buyers about the individual and relative importance of five key factors in their choice of suppliers. ... 9.
Marketing Science Institute As a not-for-profit institute, initiates, supports and disseminates studies by academic scholars, advancing the theory and practice of marketing. 10.
Marketing Science Institute As a not-for-profit institute, initiates, supports and disseminates studies by academic scholars, advancing the theory and practice of marketing. |
